{"id":8839,"date":"2025-10-23T17:06:56","date_gmt":"2025-10-23T20:06:56","guid":{"rendered":"https:\/\/www.intergate.net.br\/blog\/?p=8839"},"modified":"2025-10-23T17:08:44","modified_gmt":"2025-10-23T20:08:44","slug":"confianca-e-ia-moldam-o-varejo-mundial","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/","title":{"rendered":"Confian\u00e7a e IA moldam o varejo mundial."},"content":{"rendered":"\n

Durante coletiva de imprensa global online realizada nesta ter\u00e7a-feira, 21, especialistas da Capgemini apresentaram as “Cinco Principais Tend\u00eancias de Consumo que Remodelar\u00e3o o Varejo em 2026”. <\/p>\n\n\n\n\n\n\n\n

O painel foi moderado por Sharon Gai, ex-executiva do Alibaba e palestrante internacional sobre IA e inova\u00e7\u00e3o, e contou com a participa\u00e7\u00e3o de Dreen Yang, l\u00edder global da Ind\u00fastria de Produtos de Consumo e Varejo, Mark Ruston, l\u00edder global de Varejo, e Jessica Leitch, l\u00edder da frog para a Am\u00e9rica do Norte. <\/p>\n\n\n\n

O encontro antecipou insights e dados in\u00e9ditos do relat\u00f3rio What Matters Most to Consumers 2026<\/em>, que ser\u00e1 lan\u00e7ado em janeiro de 2026.<\/p>\n\n\n\n

Momentos substituem mercadorias<\/strong><\/h2>\n\n\n\n

Os especialistas destacaram a ascens\u00e3o da economia da experi\u00eancia, em que consumidores priorizam momentos e viv\u00eancias proporcionadas pelas marcas, ainda que isso implique reduzir o consumo de produtos. <\/p>\n\n\n\n

Marcas de luxo como a Louis Vuitton, que inaugurou caf\u00e9s em lojas f\u00edsicas, e empresas de perfumes que criaram \u00e1reas dedicadas a bebidas n\u00e3o alco\u00f3licas, ilustram o esfor\u00e7o do setor em oferecer experi\u00eancias aut\u00eanticas e emocionais.<\/p>\n\n\n\n

Marcas pr\u00f3prias redefinem fidelidade<\/strong><\/h2>\n\n\n\n

As marcas pr\u00f3prias deixaram de ser apenas alternativas de baixo custo e ganharam espa\u00e7o entre consumidores de alta renda e a Gera\u00e7\u00e3o Z. <\/p>\n\n\n\n

Investimentos em design, qualidade e inova\u00e7\u00e3o elevaram sua credibilidade e prefer\u00eancia. O relat\u00f3rio aponta que as maiores participa\u00e7\u00f5es de mercado est\u00e3o em alimentos e mantimentos (53%), produtos de uso dom\u00e9stico (38%) e vestu\u00e1rio e acess\u00f3rios (34%).<\/p>\n\n\n\n

O futuro \u00e9 “sem busca”<\/strong><\/h2>\n\n\n\n

A intelig\u00eancia artificial <\/a>est\u00e1 transformando a forma como os consumidores descobrem e compram produtos. <\/p>\n\n\n\n

Segundo o estudo, 46% das compras j\u00e1 s\u00e3o influenciadas por recomenda\u00e7\u00f5es de chatbots de IA, enquanto 66% dos consumidores expressam preocupa\u00e7\u00e3o com an\u00fancios enganosos gerados por IA generativa. <\/p>\n\n\n\n

Os especialistas defendem que as marcas migrem do Search Engine Optimization<\/em> (SEO) para o Generative Engine Optimization<\/em> (GEO), priorizando a contextualiza\u00e7\u00e3o e a personaliza\u00e7\u00e3o para serem escolhidas por algoritmos em vez de buscadas ativamente.<\/p>\n\n\n\n

A IA invis\u00edvel \u00e9 esperada<\/strong><\/h2>\n\n\n\n

A intelig\u00eancia artificial deixou de ser novidade para se tornar expectativa do consumidor. De acordo com o levantamento, 63% esperam que ferramentas de IA integrem plataformas de busca, redes sociais e sites, oferecendo listas consolidadas de op\u00e7\u00f5es de compra. <\/p>\n\n\n\n

O estudo aponta que interfaces e aplicativos est\u00e3o se tornando sistemas din\u00e2micos e adaptativos, capazes de aprender com cada intera\u00e7\u00e3o e oferecer experi\u00eancias hiperpersonalizadas e cont\u00ednuas.<\/p>\n\n\n\n

Confian\u00e7a \u00e9 o novo gerador de lucro<\/strong><\/h2>\n\n\n\n

A confian\u00e7a foi destacada como o principal fator de diferencia\u00e7\u00e3o no varejo moderno. Dif\u00edcil de conquistar, f\u00e1cil de perder e diretamente ligada \u00e0 lucratividade. <\/p>\n\n\n\n

Segundo o estudo, 67% dos consumidores esperam pre\u00e7os justos em e-commerces, 53% em lojas f\u00edsicas e 36% em varejistas especializados. <\/p>\n\n\n\n

Para os especialistas, as margens de lucro agora dependem de relacionamentos baseados em confian\u00e7a, consist\u00eancia e transpar\u00eancia.<\/p>\n\n\n\n

Conex\u00e3o com o cen\u00e1rio brasileiro<\/strong><\/h2>\n\n\n\n

Mauricio Andrade de Paula, diretor de Solu\u00e7\u00f5es de Consumo e Varejo da Capgemini Brasil, afirmou que o varejo nacional entra em uma temporada de festas marcada por incertezas e novas expectativas, exigindo dos l\u00edderes do setor alta capacidade de adapta\u00e7\u00e3o. <\/p>\n\n\n\n

Segundo ele, consumidores brasileiros seguem as tend\u00eancias globais de valoriza\u00e7\u00e3o de experi\u00eancias, crescimento das marcas pr\u00f3prias e ado\u00e7\u00e3o acelerada da IA invis\u00edvel.<\/p>\n\n\n\n

Pesquisas recentes da NielsenIQ refor\u00e7am esse movimento: 69% dos brasileiros consideram marcas pr\u00f3prias uma boa alternativa \u00e0s tradicionais, 72% reconhecem excelente custo-benef\u00edcio e 51% avaliam que a qualidade \u00e9 igual ou superior. <\/p>\n\n\n\n

Andrade de Paula acrescentou que empresas que j\u00e1 aplicam IA e machine learning<\/em> t\u00eam registrado ganhos de 10% a 15% em convers\u00e3o e fideliza\u00e7\u00e3o, enquanto a confian\u00e7a se consolida como o novo motor da rentabilidade no varejo digital.<\/p>\n\n\n\n

FONTE<\/strong>: https:\/\/tiinside.com.br\/22\/10\/2025\/confianca-e-ia-moldam-o-novo-cenario-do-varejo-mundial\/<\/p>\n\n\n\n

FONTE IMAGEM<\/strong>: https:\/\/br.freepik.com\/<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante coletiva de imprensa global online realizada nesta ter\u00e7a-feira, 21, especialistas da Capgemini apresentaram as “Cinco Principais Tend\u00eancias de Consumo que Remodelar\u00e3o o Varejo em 2026”.<\/p>\n","protected":false},"author":5,"featured_media":8843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5,771],"tags":[236,372,537,565],"class_list":["post-8839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-empresarial","category-inteligencia-artificial","tag-gestao-empresarial","tag-otimizar-processos","tag-tecnologia","tag-vendas"],"yoast_head":"\nConfian\u00e7a e IA moldam o varejo mundial em 2026 - Blog InterGATE<\/title>\n<meta name=\"description\" content=\"Saiba mais sobre a influ\u00eancia da confian\u00e7a e IA no varejo mundial e as novas tend\u00eancias que surgir\u00e3o at\u00e9 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confian\u00e7a e IA moldam o varejo mundial em 2026 - Blog InterGATE\" \/>\n<meta property=\"og:description\" content=\"Saiba mais sobre a influ\u00eancia da confian\u00e7a e IA no varejo mundial e as novas tend\u00eancias que surgir\u00e3o at\u00e9 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog InterGATE\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T20:06:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T20:08:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/10\/post-231025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monica Nietsche\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monica Nietsche\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/\"},\"author\":{\"name\":\"Monica Nietsche\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#\\\/schema\\\/person\\\/6b1a11e7323bddf910bfd7b20b262288\"},\"headline\":\"Confian\u00e7a e IA moldam o varejo mundial.\",\"datePublished\":\"2025-10-23T20:06:56+00:00\",\"dateModified\":\"2025-10-23T20:08:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/post-231025.jpg\",\"keywords\":[\"gest\u00e3o empresarial\",\"otimizar processos\",\"tecnologia\",\"vendas\"],\"articleSection\":[\"Gest\u00e3o Empresarial\",\"Intelig\u00eancia Artificial\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/\",\"url\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/\",\"name\":\"Confian\u00e7a e IA moldam o varejo mundial em 2026 - Blog InterGATE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/post-231025.jpg\",\"datePublished\":\"2025-10-23T20:06:56+00:00\",\"dateModified\":\"2025-10-23T20:08:44+00:00\",\"description\":\"Saiba mais sobre a influ\u00eancia da confian\u00e7a e IA no varejo mundial e as novas tend\u00eancias que surgir\u00e3o at\u00e9 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/post-231025.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/post-231025.jpg\",\"width\":660,\"height\":447,\"caption\":\"Sales Retail Income Profit Accounting Concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/confianca-e-ia-moldam-o-varejo-mundial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Confian\u00e7a e IA moldam o varejo mundial.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/\",\"name\":\"Blog InterGATE\",\"description\":\"Integra\u00e7\u00e3o de Sistemas com os ERPs SAP Business One ou Totvs Protheus\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#organization\",\"name\":\"InterGATE Consultoria Digital\",\"url\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/intergateLogo_original.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/intergateLogo_original.jpg\",\"width\":512,\"height\":512,\"caption\":\"InterGATE Consultoria Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/35540154\",\"https:\\\/\\\/www.youtube.com\\\/@intergateconsultoriadigita8503\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/#\\\/schema\\\/person\\\/6b1a11e7323bddf910bfd7b20b262288\",\"name\":\"Monica Nietsche\",\"url\":\"https:\\\/\\\/www.intergate.net.br\\\/blog\\\/author\\\/monica\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Confian\u00e7a e IA moldam o varejo mundial em 2026 - Blog InterGATE","description":"Saiba mais sobre a influ\u00eancia da confian\u00e7a e IA no varejo mundial e as novas tend\u00eancias que surgir\u00e3o at\u00e9 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/","og_locale":"pt_PT","og_type":"article","og_title":"Confian\u00e7a e IA moldam o varejo mundial em 2026 - Blog InterGATE","og_description":"Saiba mais sobre a influ\u00eancia da confian\u00e7a e IA no varejo mundial e as novas tend\u00eancias que surgir\u00e3o at\u00e9 2026.","og_url":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/","og_site_name":"Blog InterGATE","article_published_time":"2025-10-23T20:06:56+00:00","article_modified_time":"2025-10-23T20:08:44+00:00","og_image":[{"width":660,"height":447,"url":"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/10\/post-231025.jpg","type":"image\/jpeg"}],"author":"Monica Nietsche","twitter_misc":{"Escrito por":"Monica Nietsche","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/#article","isPartOf":{"@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/"},"author":{"name":"Monica Nietsche","@id":"https:\/\/www.intergate.net.br\/blog\/#\/schema\/person\/6b1a11e7323bddf910bfd7b20b262288"},"headline":"Confian\u00e7a e IA moldam o varejo mundial.","datePublished":"2025-10-23T20:06:56+00:00","dateModified":"2025-10-23T20:08:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/"},"wordCount":668,"publisher":{"@id":"https:\/\/www.intergate.net.br\/blog\/#organization"},"image":{"@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/10\/post-231025.jpg","keywords":["gest\u00e3o empresarial","otimizar processos","tecnologia","vendas"],"articleSection":["Gest\u00e3o Empresarial","Intelig\u00eancia Artificial"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/","url":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/","name":"Confian\u00e7a e IA moldam o varejo mundial em 2026 - Blog InterGATE","isPartOf":{"@id":"https:\/\/www.intergate.net.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/#primaryimage"},"image":{"@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/10\/post-231025.jpg","datePublished":"2025-10-23T20:06:56+00:00","dateModified":"2025-10-23T20:08:44+00:00","description":"Saiba mais sobre a influ\u00eancia da confian\u00e7a e IA no varejo mundial e as novas tend\u00eancias que surgir\u00e3o at\u00e9 2026.","breadcrumb":{"@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/#primaryimage","url":"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/10\/post-231025.jpg","contentUrl":"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/10\/post-231025.jpg","width":660,"height":447,"caption":"Sales Retail Income Profit Accounting Concept"},{"@type":"BreadcrumbList","@id":"https:\/\/www.intergate.net.br\/blog\/confianca-e-ia-moldam-o-varejo-mundial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.intergate.net.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Confian\u00e7a e IA moldam o varejo mundial."}]},{"@type":"WebSite","@id":"https:\/\/www.intergate.net.br\/blog\/#website","url":"https:\/\/www.intergate.net.br\/blog\/","name":"Blog InterGATE","description":"Integra\u00e7\u00e3o de Sistemas com os ERPs SAP Business One ou Totvs Protheus","publisher":{"@id":"https:\/\/www.intergate.net.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intergate.net.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.intergate.net.br\/blog\/#organization","name":"InterGATE Consultoria Digital","url":"https:\/\/www.intergate.net.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.intergate.net.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/06\/intergateLogo_original.jpg","contentUrl":"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2025\/06\/intergateLogo_original.jpg","width":512,"height":512,"caption":"InterGATE Consultoria Digital"},"image":{"@id":"https:\/\/www.intergate.net.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/35540154","https:\/\/www.youtube.com\/@intergateconsultoriadigita8503"]},{"@type":"Person","@id":"https:\/\/www.intergate.net.br\/blog\/#\/schema\/person\/6b1a11e7323bddf910bfd7b20b262288","name":"Monica Nietsche","url":"https:\/\/www.intergate.net.br\/blog\/author\/monica\/"}]}},"_links":{"self":[{"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/posts\/8839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/comments?post=8839"}],"version-history":[{"count":0,"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/posts\/8839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/media\/8843"}],"wp:attachment":[{"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/media?parent=8839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/categories?post=8839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intergate.net.br\/blog\/wp-json\/wp\/v2\/tags?post=8839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}