{"id":8808,"date":"2025-10-03T10:33:15","date_gmt":"2025-10-03T13:33:15","guid":{"rendered":"https:\/\/www.intergate.net.br\/blog\/?p=8808"},"modified":"2025-10-23T17:11:33","modified_gmt":"2025-10-23T20:11:33","slug":"frete-e-principal-motivo-de-abandono-de-carrinho-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/frete-e-principal-motivo-de-abandono-de-carrinho-no-e-commerce\/","title":{"rendered":"Frete \u00e9 principal motivo de ‘abandono de carrinho’ no e-commerce."},"content":{"rendered":"\n

Da pequena \u00e0 grande empresa, o abandono de carrinhos por potenciais clientes pesa na \u00faltima linha do balan\u00e7o, mas poderia ser evitado com uma boa log\u00edstica<\/p>\n\n\n\n\n\n\n\n

O consumidor entra no site, navega, escolhe os produtos, adiciona ao carrinho e sai sem comprar.<\/p>\n\n\n\n

No jarg\u00e3o do varejo digital, esse movimento \u00e9 chamado de abandono de carrinho. \u00c9 um fen\u00f4meno comum, que exp\u00f5e o fosso entre a inten\u00e7\u00e3o de compra e a convers\u00e3o efetiva no e-commerce.<\/a><\/p>\n\n\n\n

Da pequena \u00e0 grande empresa, o abandono de carrinhos por potenciais clientes \u00e9 algo que pesa na \u00faltima linha do balan\u00e7o.<\/p>\n\n\n\n

\u201cEntre as pequenas, cada perda compromete o caixa e o custo de aquisi\u00e7\u00e3o. Nas grandes, representa milh\u00f5es em faturamento perdido\u201d, explica M\u00e1rio Rodrigues, CEO da Frete R\u00e1pido.<\/p>\n\n\n\n

Segundo a terceira edi\u00e7\u00e3o do relat\u00f3rio Panorama da Gest\u00e3o Log\u00edstica no E-commerce<\/a> Brasileiro, realizado pela Frete R\u00e1pido em parceria com a nstech, o custo do frete \u00e9 o que faz o cliente abandonar o carrinho em 51% das empresas entrevistadas.<\/p>\n\n\n\n

O alto n\u00famero de produtos abandonados em carrinhos virtuais \u00e9 sintoma de algo maior: \u201cPoucos centros de distribui\u00e7\u00e3o, e mal localizados, aumentam dist\u00e2ncias, elevam custos de transporte e resultam em fretes caros\u201d, afirma Rodrigues.<\/p>\n\n\n\n

Al\u00e9m disso, problemas de infraestrutura, m\u00e3o de obra, cobertura de transportadoras e processos lentos ampliam o prazo de entrega. <\/p>\n\n\n\n

O consumidor, por sua vez, prefere pagar um pouco mais pelo produto em outro site que entregue melhor.<\/p>\n\n\n\n

Isso faz com que o e-commerce<\/a> perca vendas justamente no momento decisivo da compra, tornando o investimento em tr\u00e1fego ineficaz.<\/p>\n\n\n\n

\u201cO resultado \u00e9 um ciclo de preju\u00edzos que poderia ser evitado com log\u00edstica mais pr\u00f3xima e eficiente\u201d, diz o CEO da Frete R\u00e1pido.<\/p>\n\n\n\n

Cria-se um ‘War’ dos galp\u00f5es<\/h2>\n\n\n\n

Segundo Rodrigues, a falta de armaz\u00e9ns em locais estrat\u00e9gicos pode elevar o custo do frete em 20% a 30%, j\u00e1 que aumenta dist\u00e2ncias e reduz efici\u00eancia. <\/p>\n\n\n\n

Empresas que operam com m\u00faltiplos centros de distribui\u00e7\u00e3o conseguem reduzir gastos log\u00edsticos em at\u00e9 25% e encurtar prazos de entrega de 5 a 7 dias para 1 a 2 dias.<\/p>\n\n\n\n

\u201c\u00c9 por isso que grandes players, especialmente os marketplaces como Mercado Livre, Shopee e Amazon, v\u00eam abrindo galp\u00f5es em todo o pa\u00eds com a estrat\u00e9gia de avan\u00e7ar o estoque. <\/p>\n\n\n\n

Essa pr\u00e1tica comprova como a proximidade da mercadoria ao consumidor gera benef\u00edcios claros: menor custo, mais agilidade e uma melhor experi\u00eancia de compra\u201d, finaliza.<\/p>\n\n\n\n

A estrat\u00e9gia do Meli, por exemplo, tem sido ampliar sua malha log\u00edstica nacional para acelerar entregas e aumentar a capacidade de estoque, seguindo o crescimento constante do seu e-commerce desde a pandemia. <\/p>\n\n\n\n

A companhia de e-commerce ultrapassou, recentemente, a marca de 2 milh\u00f5es de metros quadrados alugados para seus galp\u00f5es A e A+ no territ\u00f3rio nacional, segundo dados da Binswanger Brazil.<\/p>\n\n\n\n

E, nessa corrida pela entrega mais barata, o mercado de im\u00f3veis voltados ao last mile ou \u201c\u00faltima milha\u201d na capital paulista, vem avan\u00e7ando na \u00faltima d\u00e9cada. <\/p>\n\n\n\n

Tratam-se de galp\u00f5es localizados num raio de at\u00e9 15 quil\u00f4metros do centro cidade, representando a etapa final da cadeia de distribui\u00e7\u00e3o.<\/p>\n\n\n\n

Em 2014, S\u00e3o Paulo contava com cerca de 870 mil metros quadrados de galp\u00f5es isolados e condom\u00ednios de galp\u00f5es. Nos cinco anos seguintes, esse n\u00famero ficou praticamente estagnado, a \u00e1rea total aumentou<\/p>\n\n\n\n

FONTE IMAGEM: https:\/\/br.freepik.com\/
FONTE<\/strong>: Este \u00e9 um trecho original publicado em Exame.com. Leia a mat\u00e9ria completa em https:\/\/exame.com\/mercado-imobiliario\/frete-e-principal-motivo-de-abandono-de-carrinho-no-e-commerce-as-empresas-sentem-no-bolso\/?utm_source=copiaecola&utm_medium=compartilhamento<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Frete \u00e9 principal motivo de ‘abandono de carrinho’ no e-commerce.<\/p>\n","protected":false},"author":5,"featured_media":8809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[686],"tags":[179,220,674,641],"class_list":["post-8808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-ecommerce","tag-frete","tag-logistica-2","tag-vendasonline"],"yoast_head":"\nFrete \u00e9 principal motivo de 'abandono de carrinho' - Blog InterGATE<\/title>\n<meta name=\"description\" content=\"Frete \u00e9 principal motivo de 'abandono de carrinho' no e-commerce. 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