{"id":8173,"date":"2023-05-08T18:18:18","date_gmt":"2023-05-08T18:18:18","guid":{"rendered":"https:\/\/www.intergate.net.br\/blog\/?p=8173"},"modified":"2024-01-22T14:28:48","modified_gmt":"2024-01-22T14:28:48","slug":"traycorp-agora-e-wake","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/traycorp-agora-e-wake\/","title":{"rendered":"TrayCorp agora \u00e9 Wake"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pressionada pelo mercado a entregar margens melhores, a Locaweb criou uma nova empresa para atender os clientes que est\u00e1 chamando de medium-large: maiores que as m\u00e9dias empresas que ela j\u00e1 atende, mas n\u00e3o gigantes. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chamada de Wake, a nova companhia sera uma subsidi\u00e1ria integral da Locaweb e vai integrar seis aquisi\u00e7\u00f5es recentes \u2013 Tray Corp, All In, Ideris, Samurai, S\u00edntese e Squid. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Wake vai atender empresas cujo GMV do e-commerce est\u00e1 entre R$ 1 milh\u00e3o e R$ 500 milh\u00f5es por ano, e que na opera\u00e7\u00e3o f\u00edsica fatura at\u00e9 R$ 5 bilh\u00f5es. \u201cExiste uma demanda reprimida para esse cliente no Brasil,\u201d o CEO da Locaweb, Fernando Cirne, disse ao Brazil Journal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuando voc\u00ea desce a faixa tem bastante concorr\u00eancia, assim como nas empresas maiores. Por ora, n\u00e3o vamos atr\u00e1s das gigantes.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto a pr\u00f3pria Locaweb fez um business focado nas PMEs, as gigantes hoje s\u00e3o atendidas por companhias como <a href=\"https:\/\/www.intergate.net.br\/blog\/integracao-sap-business-one-x-ecommerce-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">VTEX<\/a>, <a href=\"https:\/\/www.intergate.net.br\/blog\/biowell-integracao-sap-business-one-e-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> e <a href=\"https:\/\/www.intergate.net.br\/blog\/powersafe-integracao-totvs-protheus-e-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>. O projeto da Wake come\u00e7ou a ser desenhado com a chegada de Alessandro Gil, um ex-executivo da VTEX que se juntou \u00e0 Locaweb h\u00e1 um ano como diretor executivo de Plataformas Enterprise \u2013 SaaS e Commerce. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De l\u00e1 pra c\u00e1, Gil tamb\u00e9m trabalhou para integrar e aumentar o cross-sell entre as empresas do grupo. Agora, foi promovido a vice-presidente de enterprise solutions da Locaweb e ser\u00e1 o diretor-geral da Wake. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar de ter uma margem inicial menor em compara\u00e7\u00e3o ao neg\u00f3cio de PMEs \u2013 dados os gastos com atendimento mais personalizado \u2013 o cliente-alvo da Wake tem churn mais baixo e receita mais alta. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"590\" height=\"331\" src=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2023\/05\/fogueteWake.jpeg\" alt=\"Wake agora \u00e9 Wake\" class=\"wp-image-8178\" srcset=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2023\/05\/fogueteWake.jpeg 590w, https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2023\/05\/fogueteWake-300x168.jpeg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Integra\u00e7\u00e3o e margens maiores t\u00eam sido cobran\u00e7as recorrentes dos investidores nos \u00faltimos meses <\/strong>\u2013 e que t\u00eam penalizado a a\u00e7\u00e3o da empresa (junto com todo o quadro sorumb\u00e1tico para o Brasil em geral e tech em particular). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Locaweb perdeu 50% de seu valor de mercado nos \u00faltimos 12 meses, com sua a\u00e7\u00e3o hoje negociando a R$ 5,17. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa vale R$ 3 bilh\u00f5es na B3. A XP rebaixou a Locaweb de \u201ccompra\u201d para \u201cneutro\u201d por causa da desacelera\u00e7\u00e3o de seus neg\u00f3cios, assim como via a integra\u00e7\u00e3o das 12 empresas adquiridas desde o IPO como \u201cdesafiadora\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pre\u00e7o-alvo caiu de R$ 12 para R$ 7,50. O BTG, apesar de manter a recomenda\u00e7\u00e3o de compra, enxerga um quarto trimestre dif\u00edcil para a empresa e diminuiu o pre\u00e7o alvo de R$ 18 para R$ 10. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O banco est\u00e1 mais otimista por enxergar que a Locaweb est\u00e1 descontada em rela\u00e7\u00e3o \u00e0s suas rivais no exterior, como VTEX e Shopify. Para Cirne, o mercado cobra rentabilidade, mas a Locaweb n\u00e3o deixar\u00e1 de ser uma empresa de crescimento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cN\u00e3o vamos virar uma empresa que cresce 6% ao ano. Nossa margem vai crescer mais do que a receita, mas vamos continuar sendo uma empresa de crescimento,\u201d disse ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Intergate tem clientes com integra\u00e7\u00f5es SAP Business One tanto na <a href=\"https:\/\/www.intergate.net.br\/blog\/integracao-sap-business-one-e-ecommerce-traycorp\/\">Wake<\/a>, quanto na <a href=\"https:\/\/www.intergate.net.br\/blog\/izzo-musical-integracao-sap-business-one-e-ideris\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ideris<\/a>, esperamos muitas mudan\u00e7as positivas para estes clientes e os que vir\u00e3o daqui para frente.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea quiser saber mais sobre Integra\u00e7\u00f5es com a Wake, <a href=\"https:\/\/intergate.net.br\/conector\/contato-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">fale conosco<\/a>!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FONTE<\/strong>: Brazil Journal<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wake agora \u00e9 Wake<\/p>\n","protected":false},"author":5,"featured_media":8177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[3,5],"tags":[179,193,236,276,288,447,548,641],"class_list":["post-8173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-classificacao","category-gestao-empresarial","tag-ecommerce","tag-erp","tag-gestao-empresarial","tag-integracao-3","tag-intergate","tag-sap-business-one","tag-totvsprotheus","tag-vendasonline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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