{"id":8071,"date":"2023-01-11T14:13:26","date_gmt":"2023-01-11T14:13:26","guid":{"rendered":"https:\/\/www.intergate.net.br\/blog\/?p=8071"},"modified":"2025-04-11T20:25:29","modified_gmt":"2025-04-11T20:25:29","slug":"shopify-radicaliza-politica-de-reunioes","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/shopify-radicaliza-politica-de-reunioes\/","title":{"rendered":"Shopify radicaliza pol\u00edtica de reuni\u00f5es"},"content":{"rendered":"\n

A Shopify, uma das maiores plataformas de e-commerce do mundo, tomou uma medida radical na volta das f\u00e9rias de final de ano. <\/p>\n\n\n\n\n\n\n\n

A empresa apagou das agendas todas as reuni\u00f5es recorrentes com mais de duas pessoas, al\u00e9m de instituir que nenhuma reuni\u00e3o poder\u00e1 ser realizada \u00e0s quartas-feiras.<\/p>\n\n\n\n

A empresa tamb\u00e9m determinou que reuni\u00f5es com mais de 50 pessoas ser\u00e3o reduzidas a uma janela de seis horas \u00e0s quintas com limite de uma por semana.<\/p>\n\n\n\n

Com isso, a Shopify<\/a> ir\u00e1 deletar aproximadamente 10 mil eventos dos calend\u00e1rios de seus colaboradores<\/strong>, cifra que totaliza mais de 76,5 mil horas.<\/p>\n\n\n\n

N\u00e3o se trata s\u00f3 de uma limpa, mas de uma nova pol\u00edtica permanente sobre o uso do tempo<\/strong>: os funcion\u00e1rios tamb\u00e9m ser\u00e3o incentivados a recusar outras reuni\u00f5es no futuro. <\/p>\n\n\n\n

Uma reuni\u00e3o cancelada por algum dos participantes s\u00f3 poder\u00e1 ser convocada novamente a partir de um \u201cper\u00edodo de reflex\u00e3o” de duas semanas. <\/p>\n\n\n\n

O Slack<\/a> ser\u00e1 apenas um mensageiro instant\u00e2neo a partir de agora, com grupos grandes usados apenas para an\u00fancios, em combina\u00e7\u00e3o com o Workplace, da Meta.<\/p>\n\n\n\n

\u201cA melhor coisa que os fundadores podem fazer \u00e9 subtrair\u201d, disse Tobi Lutke, CEO da Shopify, em um comunicado enviado por e-mail.<\/p>\n\n\n\n

\u201c\u00c9 muito mais f\u00e1cil adicionar coisas do que remover coisas. \u00c0 medida que as pessoas adicionam coisas, o conjunto de coisas que podem ser feitas se torna menor. Ent\u00e3o, voc\u00ea acaba com mais e mais pessoas apenas mantendo o status quo\u201d, analisa.<\/p>\n\n\n\n

Como muitas outras empresas de tecnologia, em especial as focadas em com\u00e9rcio eletr\u00f4nico, a Shopify est\u00e1 passando por um momento conturbado. <\/p>\n\n\n\n

\"Shopify<\/figure>\n\n\n\n

Baixa produtividade e demiss\u00f5es<\/h2>\n\n\n\n

Em junho do ano passado, a companhia demitiu  mil funcion\u00e1rios, correspondente a 10% de sua base global.<\/strong><\/p>\n\n\n\n

Em um post feito na \u00e9poca, Lutke disse que errou a passada ao apostar em um crescimento cont\u00ednuo e acelerado do segmento de e-commerce<\/a> seguindo o boom causado pela pandemia.<\/p>\n\n\n\n

N\u00e3o foi o que aconteceu, com as vendas digitais caindo a partir da reabertura das lojas f\u00edsicas. <\/p>\n\n\n\n

Somado a isso, o capital de investidores secou em meio a um quadro geopol\u00edtico complexo.<\/p>\n\n\n\n

Al\u00e9m das demiss\u00f5es, as empresas de tecnologia v\u00eam buscando incrementar a produtividade das equipes.<\/strong><\/p>\n\n\n\n

Uma forma disso \u00e9 reduzir o tempo perdido: Meta e a Twilio tamb\u00e9m institu\u00edram dias sem reuni\u00f5es (as duas tamb\u00e9m fizeram cortes significativos de equipe, na casa dos 10%).<\/p>\n\n\n\n

Outras empresas est\u00e3o sendo mais agressivas e focando diretamente nas metas.<\/p>\n\n\n\n

\u00c9 o caso do Google, que quer aumentar a produtividade da empresa em 20%, <\/strong>com uma s\u00e9rie de medidas destinadas a simplificar processos internos e cortar custos, anunciadas em setembro do ano passado.<\/p>\n\n\n\n

Segundo informa\u00e7\u00f5es do Business Insider, o CEO determinou uma redu\u00e7\u00e3o de um ter\u00e7o na lista dos objetivos e resultados chave (os famosos OKRs, na sigla em ingl\u00eas) para 2023.<\/p>\n\n\n\n

J\u00e1 o site The Information revela que a empresa j\u00e1 disse aos seus gerentes s\u00eanior para limitar as viagens de trabalho a atividades de “miss\u00e3o cr\u00edtica\u201d, excluindo eventos sociais, atividades de integra\u00e7\u00e3o de equipes e qualquer evento presencial com uma alternativa virtual.<\/strong><\/p>\n\n\n\n

Outra poss\u00edvel v\u00edtima dos novos tempos s\u00e3o as pol\u00edticas generosas de home office. <\/p>\n\n\n\n

\"Integra\u00e7\u00e3o<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

No final do ano passado, o CEO da Salesforce,<\/a> Marc Benioff, fez uma postagem em canal interno da empresa no Slack, com diversos questionamentos sobre o trabalho em casa.<\/p>\n\n\n\n

De acordo com Benioff, funcion\u00e1rios contratados durante a pandemia e nos anos de 2021 e 2022 est\u00e3o mostrando \u201cprodutividade muito mais baixa\u201d.<\/p>\n\n\n\n

Nesta semana, a Salesforce anunciou que vai demitir 7 mil funcion\u00e1rios pelo mundo<\/strong>, algo pr\u00f3ximo de 10% da sua for\u00e7a total de trabalho.<\/p>\n\n\n\n

FONTE: Blog Baguete Not\u00edcias<\/p>\n\n\n\n

Imagem: Imagem de Freepik<\/p>\n\n\n\n

Assuntos que possam lhe interessar:
Biowell-Integra\u00e7\u00e3o SAP Business One e Shopify<\/a>
Greenpeople-Integra\u00e7\u00e3o SAP Business One e Shopify<\/a>
Shopify-enviar produtos pelo correio<\/a>
Principais crit\u00e9rios para a escolha de e-commerce<\/a> <\/p>\n\n\n\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

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