{"id":8052,"date":"2022-11-30T13:49:35","date_gmt":"2022-11-30T13:49:35","guid":{"rendered":"https:\/\/www.intergate.net.br\/blog\/?p=8052"},"modified":"2022-11-30T13:50:29","modified_gmt":"2022-11-30T13:50:29","slug":"black-friday-fatura-r-31-bilhoes-no-e-commerce-em-2022","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/black-friday-fatura-r-31-bilhoes-no-e-commerce-em-2022\/","title":{"rendered":"Black Friday fatura R$ 3,1 bilh\u00f5es no e-commerce em 2022"},"content":{"rendered":"\n

A Black Friday fechou o dia com o faturamento em mais de R$3,1 bilh\u00f5es \u2013 valor 34,18% menor que no mesmo per\u00edodo do ano passado. Este n\u00famero \u00e9 resultado dos mais de 4,7 milh\u00f5es de pedidos, cerca de 28,24% menor do que em 2021. <\/p>\n\n\n\n\n\n\n\n

O levantamento exclusivo considera o per\u00edodo de vendas de quinta-feira, 24, \u00e0s 0h00 at\u00e9 esta sexta-feira, 25, \u00e0s 19h.<\/p>\n\n\n\n

Os dados s\u00e3o do monitoramento Hora a Hora da Confi Neotrust<\/strong>, empresa de intelig\u00eancia de dados com foco em e-commerce, em parceria com a ClearSale, empresa refer\u00eancia em intelig\u00eancia de dados com m\u00faltiplas solu\u00e7\u00f5es para preven\u00e7\u00e3o a riscos. <\/p>\n\n\n\n

Segundo o balan\u00e7o do Hora a Hora, as categorias que mais faturaram no dia anterior \u00e0 Black Friday foram: Eletrodom\u00e9stico, telefonia, eletr\u00f4nicos, inform\u00e1tica, moda e acess\u00f3rios.<\/p>\n\n\n\n

Do per\u00edodo da 0h da quinta-feira (24) at\u00e9 a tarde desta sexta-feira (25), o e-commerce brasileiro movimentou mais de R$ 3,1 bilh\u00f5es em transa\u00e7\u00f5es<\/strong>, com um ticket m\u00e9dio de R$ 657,27 \u2013 ambos os dados s\u00e3o 34,18% e 8,29% menores do que o ano passado, respectivamente.<\/p>\n\n\n\n

“Estamos vendo uma Black Friday bem fraca no e-commerce brasileiro<\/a>, com resultados abaixo do ano anterior quando comparamos com o mesmo per\u00edodo. A queda tem atingido n\u00e3o somente o faturamento, mas tamb\u00e9m o n\u00famero de pedidos vendidos e o ticket m\u00e9dio. <\/strong><\/p>\n\n\n\n

Uma categoria que se destacou at\u00e9 agora \u00e9 a de eletrodom\u00e9sticos<\/strong> \u2013 que est\u00e1 \u00e0 frente da categoria de telefonia que perdeu 5 pontos percentuais de participa\u00e7\u00e3o em rela\u00e7\u00e3o ao mesmo per\u00edodo em 2021. <\/p>\n\n\n\n

Al\u00e9m de eletrodom\u00e9sticos, as categorias Moda e Acess\u00f3rios tamb\u00e9m est\u00e3o se destacando<\/strong>” comenta a Head de Intelig\u00eancia da Confi Neotrust, Paulina Dias.<\/p>\n\n\n\n

J\u00e1 em total de fraudes evitadas pela ClearSale no e-commerce brasileiro, o valor chega a R$ 25 milh\u00f5es, totalizando 20.297 a\u00e7\u00f5es fraudulentas evitadas at\u00e9 o momento. <\/p>\n\n\n\n

Para o Head de Estrat\u00e9gia de Mercado da ClearSale, Marcelo Queiroz, mesmo com a baixa nas vendas no e-commerce, o cen\u00e1rio ainda \u00e9 prop\u00edcio para os golpistas<\/a>. <\/p>\n\n\n\n

“Fizemos uma proje\u00e7\u00e3o de que evitar\u00edamos cerca de R$ 50 milh\u00f5es na Black Friday<\/strong>. Segundo os dados apurados at\u00e9 o momento, h\u00e1 uma tend\u00eancia em atingir esse n\u00famero, mesmo que a data, em rela\u00e7\u00e3o \u00e0s vendas, esteja mais fraca, comparada ao \u00faltimo ano.<\/p>\n\n\n\n

Isso \u00e9 uma amostra de que, sim, os fraudadores <\/a>sempre est\u00e3o atr\u00e1s de novas oportunidades, ainda mais quando consideramos o crescimento do Pix como forma de pagamento neste ano”, comenta o executivo.<\/p>\n\n\n\n

\"Black<\/figure>\n\n\n\n

Meios de pagamentos mais utilizados na Black Friday<\/strong><\/h2>\n\n\n\n

Em rela\u00e7\u00e3o aos meios de pagamentos durante a Black Friday os mais utilizados no e-commerce foram: cart\u00e3o de cr\u00e9dito (47,90%)<\/strong>, seguido e-wallet, cashback, d\u00e9bito e (26,82%); j\u00e1 o PIX, uma grande tend\u00eancia para este ano, somatiza 15,58%, e o boleto banc\u00e1rio perde espa\u00e7o atingindo 9,70%.<\/p>\n\n\n\n

\"Integra\u00e7\u00e3o<\/figure>\n\n\n\n

Monitoramento Hora a Hora<\/strong><\/h2>\n\n\n\n

Com o intuito de acompanhar os movimentos e ajudar empresas e consumidores, a empresa, em parceria com a Confi.Neotrust, est\u00e1 monitorando, de hora em hora, as tentativas de fraudes e outros indicadores do varejo eletr\u00f4nico brasileiro durante a Black Friday. <\/p>\n\n\n\n

O monitoramento dos indicadores de vendas do e-commerce \u00e9 feito via site oficial, diariamente no m\u00eas de novembro, e de hora a hora durante o per\u00edodo da Black Friday (24\/11 a 27\/11). <\/p>\n\n\n\n

Para ter acesso \u00e0s informa\u00e7\u00f5es, \u00e9 necess\u00e1rio realizar a inscri\u00e7\u00e3o via: blackfridayhorahora. com. br. Na segunda-feira (28), as empresas ir\u00e3o divulgar o balan\u00e7o geral de Mapa da Fraude e Cyber Monday.<\/p>\n\n\n\n

FONTE: Blog TIinside<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday fatura R$ 3,1 bilh\u00f5es no e-commerce em 2022<\/p>\n","protected":false},"author":5,"featured_media":8053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5],"tags":[682,179,236,276,288,641],"class_list":["post-8052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-empresarial","tag-blackfriday","tag-ecommerce","tag-gestao-empresarial","tag-integracao-3","tag-intergate","tag-vendasonline"],"yoast_head":"\nBlack Friday fatura R$ 3,1 bilh\u00f5es no e-commerce em 2022 - Blog InterGATE<\/title>\n<meta name=\"description\" content=\"Black Friday fatura R$ 3,1 bilh\u00f5es em transa\u00e7\u00f5es no e-commerce em 2022, valor 34,18% menor que no mesmo per\u00edodo do ano passado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intergate.net.br\/blog\/black-friday-fatura-r-31-bilhoes-no-e-commerce-em-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday fatura R$ 3,1 bilh\u00f5es no e-commerce em 2022 - 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