{"id":749,"date":"2017-06-12T09:04:39","date_gmt":"2017-06-12T12:04:39","guid":{"rendered":"http:\/\/www.rcodigital.com.br\/blog\/?p=749"},"modified":"2025-10-14T17:32:00","modified_gmt":"2025-10-14T20:32:00","slug":"hortifruti-implementa-sap-merchandising-for-retai","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/hortifruti-implementa-sap-merchandising-for-retai\/","title":{"rendered":"Hortifruti implementa solu\u00e7\u00e3o\u00a0SAP Merchandising for Retail"},"content":{"rendered":"

Hortifruti<\/em> adotou solu\u00e7\u00e3o\u00a0SAP Merchandising for Retail<\/em>\u00a0e conseguiu acelerar a tomada de decis\u00f5es, reduzir perdas e aumentar as vendas.<\/h1>\n

Hotifruti <\/em>implantou a solu\u00e7\u00e3o\u00a0SAP Merchandising for Retail, q<\/em>uando\u00a0deparou-se com a necessidade de garantir 100% de integridade e seguran\u00e7a de dados, al\u00e9m de total integra\u00e7\u00e3o de processos e sistemas <\/strong>e uma governan\u00e7a impec\u00e1vel para apoiar sua estrat\u00e9gia de crescimento<\/p>\n

A varejista de hortifrutigranjeiro comercializa frutas, verduras e legumes frescos, al\u00e9m de produtos de mercearia e delicatessen<\/em>, processados e carnes.\u00a0Para suportar toda essa estrutura, a\u00a0<\/em>Hortifruti<\/i>\u00a0optou pela solu\u00e7\u00e3o SAP Merchandising for Retail<\/em>.<\/strong><\/p>\n

A maior rede varejista de hortifrutigranjeiros do pa\u00eds!
\n<\/h4>\n

Considerada a maior rede varejista de hortifrutigranjeiros do pa\u00eds<\/strong>, a Hortifruti\u00a0<\/em><\/strong>transporta 16 mil toneladas por m\u00eas de frutas, legumes e verduras de seus quatro centros de distribui\u00e7\u00e3o, do campo \u00e0s bancas, em at\u00e9 24 horas, e atende 2,1 milh\u00e3o de clientes.<\/p>\n

\"Hortifruti<\/p>\n

Com faturamento previsto de R$ 1,5 bilh\u00e3o<\/strong>, a rede, a partir de sua primeira loja em Colatina, no Esp\u00edrito Santo, expandiu suas atividades para todo o Estado, al\u00e9m de Rio de Janeiro e S\u00e3o Paulo, at\u00e9 chegar \u00e0s atuais 33 unidades, operando uma frota pr\u00f3pria com mais de 250 ve\u00edculos e uma equipe de quase 6 mil empregados<\/strong>.<\/p>\n

Walquyria Majeveski: Escolha do SAP Merchandising for Retail<\/em><\/h2>\n

“Procur\u00e1vamos um sistema capaz de acompanhar nossa estrat\u00e9gia de expans\u00e3o<\/strong> e assegurar uma vis\u00e3o sist\u00eamica do nosso neg\u00f3cio, eliminando retrabalhos, reprocessamentos de dados e aumentando a confiabilidade de nossos n\u00fameros\u201d, diz Walquyria Majeveski, COO da Hortifruti.<\/strong><\/em><\/p><\/blockquote>\n

A executiva conta que a escolha do SAP Merchandising for Retail<\/em>, entre outras solu\u00e7\u00f5es da empresa para gest\u00e3o e an\u00e1lise de dados e pessoas, foi feita ap\u00f3s analisar v\u00e1rias solu\u00e7\u00f5es dispon\u00edveis no mercado.<\/p>\n

“A oportunidade de trazer a implementa\u00e7\u00e3o<\/a> do<\/strong> SAP trouxe<\/strong> muito mais confian\u00e7a e credibilidade para os n\u00fameros gerados pela companhia, o que tamb\u00e9m fez toda a diferen\u00e7a na imagem que a Hortifruti tem diante de seus investidores<\/strong>.\u201d<\/em><\/p>\n

Erica Travezani: Projeto\u00a0<\/span>SAP Merchandising for Retail<\/em><\/p><\/blockquote>\n

Segundo a gerente geral de RH<\/em> da Hortifruti<\/em>, Erica Travezani, a ado\u00e7\u00e3o da solu\u00e7\u00e3o da SAP<\/em> contou com o apoio e participa\u00e7\u00e3o de todas as \u00e1reas de neg\u00f3cios.<\/p>\n

“A equipe da empresa diretamente envolvida no projeto era composta por 84 colaboradores e estabelecemos uma gest\u00e3o de mudan\u00e7a, contribuindo para que o trabalho de implementa\u00e7\u00e3o, conduzido pela Megawork, parceira da SAP, fosse complementado em apenas dez meses.\u201d, diz\u00a0Erica Travezani.<\/em><\/p><\/blockquote>\n

A executiva define a decis\u00e3o de trabalhar com a ferramenta de gest\u00e3o da SAP<\/em> como muito assertiva.<\/p>\n

Benef\u00edcios com a Implementa\u00e7\u00e3o do\u00a0SAP Merchandising for Retail<\/em><\/h3>\n

“Hoje podemos tomar decis\u00f5es muito mais rapidamente<\/strong>, o que nos permite manter todo o nosso diferencial de bom atendimento e competitividade. Esse foi um dos maiores benef\u00edcios alcan\u00e7ados.\u201d,\u00a0diz Walquyria.<\/strong><\/em><\/p>\n

“A implementa\u00e7\u00e3o da solu\u00e7\u00e3o SAP Merchandising for Retail foi um divisor de \u00e1guas<\/strong>. N\u00f3s nem lembramos mais como era a Hortifruti antes da SAP<\/strong>\u201d, afirma. <\/em><\/p>\n

“Tivemos melhorias fundamentais em grandes processos, muito mais rapidez nos demais, integra\u00e7\u00e3o completa de todas as \u00e1reas dentro do sistema e adquirimos grande n\u00edvel de controle e confian\u00e7a dos dados gerados pela organiza\u00e7\u00e3o<\/strong>.\u201d, conclui a COO da Hortifruti.<\/em><\/p><\/blockquote>\n

Resultados<\/h2>\n
\n
\n
\n

Ela detalha ainda resultados de grande import\u00e2ncia para a rede como o aumento nas vendas<\/strong>, devido \u00e0 maior disponibilidade de produtos nas lojas; melhor controle de estoque com a redu\u00e7\u00e3o de perdas do dia a dia da opera\u00e7\u00e3o; distribui\u00e7\u00e3o organizada de produtos nas g\u00f4ndolas e efici\u00eancia e intelig\u00eancia nos processos de log\u00edstica.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

Al\u00e9m disso, a rede eliminou duplicidade de atividades e passou a emitir relat\u00f3rios gerenciais com indicadores de desempenho (KPIs<\/em><\/a>).<\/p>\n

“A SAP trouxe muito mais confian\u00e7a e credibilidade aos n\u00fameros e informa\u00e7\u00f5es gerados<\/strong>, o que produz uma imagem altamente positiva para nossos acionistas. A Hortifruti est\u00e1 evoluindo com a SAP!<\/strong>\u201d, sintetiza a executiva.<\/p><\/blockquote>\n\n\n\n\n\n\n
EMPRESA<\/strong><\/td>\nHotifruti <\/em><\/a><\/td>\n<\/tr>\n
LOCALIZA\u00c7\u00c3O<\/strong><\/td>\nBrasil<\/td>\n<\/tr>\n
SEGMENTO<\/strong><\/td>\nVarejo de hortifrutigranjeiro<\/td>\n<\/tr>\n
PARCEIRO SAP<\/strong><\/td>\nMegawork<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a><\/p>\n

\n

FONTE:<\/strong> ComputerWorld<\/em>\u00a0[02\/06\/17]<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Hortifruti adotou solu\u00e7\u00e3o\u00a0SAP Merchandising for Retail\u00a0e conseguiu acelerar a tomada de decis\u00f5es, reduzir perdas e aumentar as vendas. Hotifruti implantou a solu\u00e7\u00e3o\u00a0SAP Merchandising for Retail, quando\u00a0deparou-se com a necessidade de garantir 100% de integridade e seguran\u00e7a de dados, al\u00e9m de total integra\u00e7\u00e3o de processos e sistemas e uma governan\u00e7a impec\u00e1vel […]<\/p>\n","protected":false},"author":2,"featured_media":2068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[3],"tags":[252,261,382,469,516,562],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-classificacao","tag-hortifruti","tag-implementacao-de-um-erp","tag-parceiros-sap","tag-sap-merchandising-for-retail","tag-sistemas-de-gestao-empresarial","tag-varejo"],"yoast_head":"\nHortifruti implementa\u00a0SAP Merchandising for Retail para integrar processos<\/title>\n<meta name=\"description\" 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