{"id":7441,"date":"2021-10-07T17:26:32","date_gmt":"2021-10-07T17:26:32","guid":{"rendered":"https:\/\/www.intergate.net.br\/blog\/?p=7441"},"modified":"2026-04-14T10:33:30","modified_gmt":"2026-04-14T13:33:30","slug":"o-que-e-fulfillment-na-logistica-e-vendas","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/o-que-e-fulfillment-na-logistica-e-vendas\/","title":{"rendered":"O que \u00e9 fulfillment na log\u00edstica e vendas"},"content":{"rendered":"\n<p>Fulfillment \u00e9 um termo origin\u00e1rio do ingl\u00eas que significa, em tradu\u00e7\u00e3o livre, cumprimento, realiza\u00e7\u00e3o, preenchimento. <strong>Em log\u00edstica, usa-se o termo order fulfillment para se referir ao atendimento do pedido do cliente<\/strong>, ou seja, o conjunto de opera\u00e7\u00f5es e atividades desde o recebimento do pedido at\u00e9 o momento da entrega do produto ao cliente final, visando sempre o maior \u00edndice de satisfa\u00e7\u00e3o poss\u00edvel.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>A pr\u00e1tica do fulfillment est\u00e1 diretamente ligada com todas as opera\u00e7\u00f5es log\u00edsticas e da cadeia de suprimentos e pode ser crucial no processo de fideliza\u00e7\u00e3o dos clientes, tendo em vista <strong>que a presta\u00e7\u00e3o de um servi\u00e7o de qualidade \u00e9 um diferencial em um mercado exigente e competitivo como o atual.<\/strong><\/p>\n\n\n\n<p><strong>Atualmente, o pre\u00e7o deixou de ser o \u00fanico fator a ser levado em conta na hora da tomada de decis\u00e3o sobre onde comprar<\/strong>. Algumas vezes a empresa pode ter o menor pre\u00e7o, mas n\u00e3o cumpre os prazos de entrega, possui um setor de atendimento ineficiente, deixando o cliente alienado ao status da entrega, etc. <\/p>\n\n\n\n<p>Portanto, em muitos casos o cliente pode at\u00e9 se dispor a pagar mais por um servi\u00e7o mais eficiente.<\/p>\n\n\n\n<p>Deve-se atingir a excel\u00eancia no servi\u00e7o prestado para que sua empresa se consolide como uma refer\u00eancia no mercado e se sobressaia no momento da decis\u00e3o da compra.<\/p>\n\n\n\n<p><strong>Pensando nisso, o fulfillment surge como uma op\u00e7\u00e3o de estrat\u00e9gia capaz de otimizar todo o processo.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como funciona?<\/h2>\n\n\n\n<p>O fulfillment engloba todas as opera\u00e7\u00f5es necess\u00e1rias para atender \u00e0s necessidades do cliente e exige uma atua\u00e7\u00e3o integrada de diversos setores para garantir a excel\u00eancia do servi\u00e7o prestado, dentre eles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Log\u00edstica <\/strong>(em todo o processo de entrega dos produtos), <\/li>\n\n\n\n<li><a href=\"https:\/\/www.intergate.net.br\/blog\/integracao-erp-sap-business-one-x-ecommerce-woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tecnologia<\/a> (no desenvolvimento de solu\u00e7\u00f5es inovadoras para otimizar os procedimentos), <\/li>\n\n\n\n<li><strong>Atendimento<\/strong> (na garantia de um bom relacionamento com os clientes) <\/li>\n\n\n\n<li><strong>Marketing<\/strong> (no planejamento estrat\u00e9gico das a\u00e7\u00f5es para atrair clientes).<\/li>\n<\/ul>\n\n\n\n<p><strong>Algumas atividades em que o fulfillment atua s\u00e3o o planejamento estrat\u00e9gico da opera\u00e7\u00e3o, recep\u00e7\u00e3o de pedidos, armazenamento e controle de estoque, distribui\u00e7\u00e3o e log\u00edstica, acompanhamento das entregas atrav\u00e9s do rastreamento, setor eficiente de relacionamento com os clientes, log\u00edstica reversa, recebimento e an\u00e1lise de feedback dos clientes, entre outros.<\/strong><\/p>\n\n\n\n<p><strong>Para o funcionamento efetivo de todas essas tarefas, \u00e9 necess\u00e1ria uma equipe especializada dedicada a cada setor<\/strong>, se mantendo sempre atualizada \u00e0s frequentes mudan\u00e7as em rela\u00e7\u00e3o \u00e0 produtos e servi\u00e7os de prefer\u00eancia dos consumidores e reagindo de maneira flex\u00edvel e inovadora \u00e0s novas tend\u00eancias.<\/p>\n\n\n\n<p>Al\u00e9m disso, a tecnologia \u00e9 uma grande aliada do fulfillment, tendo em vista que o uso de integra\u00e7\u00f5es entre o s<a href=\"https:\/\/www.intergate.net.br\/blog\/erp-e-sua-transformacao-digital\/\">oftware de Gest\u00e3o<\/a> e os sistemas de vendas,   possibilitam a conex\u00e3o e automa\u00e7\u00e3o das opera\u00e7\u00f5es de toda a cadeia produtiva. Por exemplo, o pedido de venda que o cliente fizer no seu e-commerce, voc\u00ea ter\u00e1 todo o processo fulfillment feito automaticamente at\u00e9 a entrega, sem interfer\u00eancia humana, totalmente automatizado.<\/p>\n\n\n\n<p><a href=\"http:\/\/intergate.net.br\/conector\/\" target=\"_blank\" rel=\"noreferrer noopener\">N\u00f3s da Intergate, somos especialistas nessa tecnologia<\/a>, nossos clientes cada vez mais, querem automatizar todas as opera\u00e7\u00f5es, porque percebem o resultado positivo tanto na experi\u00eancia de seus clientes, quanto no seu retorno financeiro e de recursos humanos.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.intergate.net.br\/blog\/distribuidora-gp-imports-integracao-sap-business-one-e-marketplace-cws-digital\/\">Click aqui para saber mais  <\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/intergate.net.br\/conector\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"590\" height=\"150\" src=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/10\/ecommerce.png\" alt=\"\" class=\"wp-image-7452\" srcset=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/10\/ecommerce.png 590w, https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/10\/ecommerce-300x76.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Terceiriza\u00e7\u00e3o<\/h2>\n\n\n\n<p>Atualmente vemos uma tend\u00eancia para a terceiriza\u00e7\u00e3o do fulfillment. Isso pode ser explicado pelo fato de que para atender \u00e0s necessidades dos clientes internamente, a empresa precisaria contar com uma estrutura f\u00edsica e m\u00e3o de obra que geraria altos custos. Al\u00e9m disso, gerir esse processo pode tirar o foco da empresa em sua atividade principal.<\/p>\n\n\n\n<p>Neste cen\u00e1rio, h\u00e1 diversas empresas surgindo no mercado oferecendo a gest\u00e3o do processo de fulfillment, o que poderia reduzir os custos com encargos sociais, pagamentos de sal\u00e1rio e manuten\u00e7\u00e3o de uma estrutura f\u00edsica. <\/p>\n\n\n\n<p>Outro benef\u00edcio da terceiriza\u00e7\u00e3o \u00e9 que a empresa terceirizada, por se focar exclusivamente no processo em quest\u00e3o, acaba se especializando e oferecendo um servi\u00e7o mais eficiente.<\/p>\n\n\n\n<p>Em um mercado competitivo e exigente como o dos dias de hoje, firmar uma parceria com uma prestadora de servi\u00e7o que ofere\u00e7a solu\u00e7\u00f5es tecnol\u00f3gicas inovadoras para o seu neg\u00f3cio pode ser um diferencial, otimizando todo o processo e minimizando o estresse da gest\u00e3o.<\/p>\n\n\n\n<p>IMAGEM: Imagem de Xvect intern no Freepik<\/p>\n\n\n\n<p><strong>FONTE<\/strong>: E-commerce Brasil<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 fulfillment na log\u00edstica e vendas<\/p>\n","protected":false},"author":5,"featured_media":8496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5],"tags":[62,193,673,276,288,674,372,432,537,549,641],"class_list":["post-7441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-empresarial","tag-api","tag-erp","tag-fulfillment","tag-integracao-3","tag-intergate","tag-logistica-2","tag-otimizar-processos","tag-rpa","tag-tecnologia","tag-transformacao-digital","tag-vendasonline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 fulfillment na log\u00edstica e vendas - Blog InterGATE<\/title>\n<meta name=\"description\" content=\"O que \u00e9 fulfillment na log\u00edstica e vendas. 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