{"id":7402,"date":"2021-08-11T12:38:16","date_gmt":"2021-08-11T12:38:16","guid":{"rendered":"https:\/\/www.intergate.net.br\/blog\/?p=7402"},"modified":"2021-08-11T12:38:18","modified_gmt":"2021-08-11T12:38:18","slug":"b2b-erros-que-voce-nao-deve-cometer-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/b2b-erros-que-voce-nao-deve-cometer-no-e-commerce\/","title":{"rendered":"B2B-Erros que voc\u00ea n\u00e3o deve cometer no e-commerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Empresas que vendem para outras empresas s\u00e3o envolvidas em diversas complexidades nas negocia\u00e7\u00f5es<\/strong> e isso influencia no modo de opera\u00e7\u00e3o desse mercado de\u00a0compra\u00a0e venda\u00a0<em>business-to-business<\/em>\u00a0(B2B). <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Afinal,&nbsp;<strong>voc\u00ea sabe como potencializar a estrat\u00e9gia comercial B2B da sua marca?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste post, conhe\u00e7a os cinco principais erros que voc\u00ea deve evitar a qualquer custo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 erros imperdo\u00e1veis para sua estrat\u00e9gia comercial B2B online<em>&nbsp;<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na estrat\u00e9gia comercial B2B, assim como em outros planos e processos, existem erros que apesar de conhecidos continuam sendo cometidos. Na estrutura\u00e7\u00e3o de um e-commerce B2B h\u00e1 certas armadilhas que devem ser evitadas, tais como:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"590\" height=\"392\" src=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-7947756.jpeg\" alt=\"B2B-Erros que voc\u00ea n\u00e3o deve cometer no e-commerce\" class=\"wp-image-7404\" srcset=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-7947756.jpeg 590w, https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-7947756-300x199.jpeg 300w, https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-7947756-360x240.jpeg 360w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Usar uma plataforma improvisada&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A princ\u00edpio, adotar&nbsp;<a href=\"https:\/\/blog.flexy.com.br\/plataforma_de_ecommerce_com_muitos_ou_poucos_clientes\/amp\/\">plataformas<\/a>&nbsp;de e-commerce generalistas (e que funcionam muito bem para o B2C) parece funcionar, por\u00e9m, n\u00e3o s\u00e3o todas as que sustentam as necessidades do B2B, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Listas de pre\u00e7os por perfil de cliente;<\/li><li>Substitui\u00e7\u00e3o tribut\u00e1ria;<\/li><li>Controle de estoque integrado;<\/li><li>M\u00faltiplos centros de distribui\u00e7\u00e3o.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No fim, usar plataformas improvisadas pode parecer um \u00f3timo custo benef\u00edcio no in\u00edcio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, as limita\u00e7\u00f5es impostas pela tecnologia podem comprometer todo o projeto, sendo extremamente prejudiciais para o seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ignorar a experi\u00eancia do usu\u00e1rio&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 em v\u00e3o que a experi\u00eancia do usu\u00e1rio tem sido pauta em muitas abordagens e tamb\u00e9m na estrat\u00e9gia comercial B2B. Afinal, s\u00e3o as dores e dificuldades ou as solu\u00e7\u00f5es e facilidades que o cliente enfrenta que influenciam a decis\u00e3o de compra.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez mais atual, o foco na experi\u00eancia do usu\u00e1rio se torna essencial para o alcance de&nbsp;<strong>resultados satisfat\u00f3rios,<\/strong>&nbsp;o que impacta diretamente na expectativa que ele tem em rela\u00e7\u00e3o \u00e0 qualidade do servi\u00e7o ofertado. Ou seja, esse \u00e9 um ponto essencial para sua estrat\u00e9gia, n\u00e3o o ignore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. N\u00e3o dar import\u00e2ncia ao e-commerce B2C&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea sabia que alguns empreendedores podem desistir de tornarem-se franqueados para n\u00e3o limitar suas a\u00e7\u00f5es de venda para o consumidor final? E se voc\u00ea pudesse usar isso em favor da sua estrat\u00e9gia comercial B2B?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de restringir a\u00e7\u00f5es desse tipo, voc\u00ea pode pensar na&nbsp;<strong>implanta\u00e7\u00e3o de um&nbsp;<\/strong><a href=\"https:\/\/blog.flexy.com.br\/como-franqueadoras-estao-usando-a-tecnologia-de-marketplace-para-vender-mais-e-organizar-fornecedores\/amp\/\"><strong>e-commerce mais robusto<\/strong><\/a><strong>&nbsp;que proporcione atua\u00e7\u00e3o para varejistas<\/strong>. Nesse modelo, a franquia oferece a plataforma de e-commerce e inclui os franqueados que podem funcionar como centros de distribui\u00e7\u00e3o, por exemplo.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Quebrar a confian\u00e7a dos representantes comerciais&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os representantes comerciais s\u00e3o figuras de extrema import\u00e2ncia em grande parte das vendas entre empresas, atuando como aliados no relacionamento com os clientes. Portanto, a confian\u00e7a desses profissionais deve ser considerada em todas as etapas da estrutura\u00e7\u00e3o de um novo canal de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um erro comum cometido ao implantar e-commerce B2B \u00e9 n\u00e3o tomar a devida preocupa\u00e7\u00e3o com todos os agentes envolvidos e acabar criando conflitos de canais. Deste modo, \u00e9 fundamental combinar os interesses dos representantes aos da organiza\u00e7\u00e3o e planejar a\u00e7\u00f5es para conscientiz\u00e1-los dos benef\u00edcios do novo sistema. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, os profissionais ficar\u00e3o engajados e entender\u00e3o a estrat\u00e9gia como aliada para potencializar vendas e otimizar processos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Deixar de acompanhar os resultados das suas a\u00e7\u00f5es&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos maiores erros que podem ser cometidos em uma estrat\u00e9gia comercial B2B (e na gest\u00e3o de qualquer projeto) \u00e9 executar as a\u00e7\u00f5es sem mensurar resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, voc\u00ea acaba apenas planejando e executando, deixando toda a parte de controle de processo e otimiza\u00e7\u00e3o para tr\u00e1s. Afinal, sem dados coletados fica muito dif\u00edcil identificar e resolver problemas e gargalos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, com algum pequeno ajuste no processo, os resultados alcan\u00e7ados podem ser muito superiores. Em um processo de vendas online B2B, por exemplo, a simples inclus\u00e3o de um campo de quantidade acompanhado um bot\u00e3o \u201cincluir no carrinho\u201d diretamente na p\u00e1gina inicial pode dobrar a taxa de convers\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"590\" height=\"393\" src=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-6214476.jpeg\" alt=\"B2B-Erros que voc\u00ea n\u00e3o deve cometer no e-commerce\" class=\"wp-image-7406\" srcset=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-6214476.jpeg 590w, https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-6214476-300x200.jpeg 300w, https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/pexels-photo-6214476-360x240.jpeg 360w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dicas para impulsionar suas vendas B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 aqui voc\u00ea viu sobre o que n\u00e3o fazer na sua estrat\u00e9gia comercial B2B. Abaixo, confira algumas dicas essenciais para impulsionar suas vendas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Prepare-se e estude sobre venda, mercado, seu cliente e o mercado do seu cliente;<\/li><li>Foque no <a href=\"https:\/\/www.intergate.net.br\/blog\/qual-o-significado-de-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">relacionamento com cliente<\/a>. O canal pode ser chat, e-mail, telefone ou at\u00e9 whatsapp \u2013 o que melhor se adequar \u00e0 estrat\u00e9gia da empresa;<\/li><li>Desenvolva um plano de a\u00e7\u00e3o bem delineado de como realizar as vendas. <br>Al\u00e9m de aumentar sua produtividade, tamb\u00e9m ajuda a ter uma vis\u00e3o estrat\u00e9gica do neg\u00f3cio;<\/li><li>Fa\u00e7a testes! Experimente novas pr\u00e1ticas com um potencial cliente, avalie os resultados e verifique se a a\u00e7\u00e3o surte efeito satisfat\u00f3rio e pode ser mantida ou ampliada;<\/li><li>Por falar em tentar algo novo, ou\u00e7a seus clientes. At\u00e9 mesmo os&nbsp;inativos. <br>Todas as suas a\u00e7\u00f5es precisam fazer sentido para eles, portanto, seja curioso e fa\u00e7a perguntas.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/intergate.net.br\/conector\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/ecommerce.png\" alt=\"\" class=\"wp-image-7409\" width=\"590\" height=\"150\" srcset=\"https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/ecommerce.png 590w, https:\/\/www.intergate.net.br\/blog\/wp-content\/uploads\/2021\/08\/ecommerce-300x76.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A<a href=\"https:\/\/intergate.net.br\/conector\" target=\"_blank\" rel=\"noreferrer noopener\"> Intergate<\/a> \u00e9 especialista em integra\u00e7\u00f5es de plataformas B2B com os ERPs SAP Business One e Totvs Protheus.<br>E temos como nosso parceiro a Flexy, assim com essas duas solu\u00e7\u00f5es sua empresa pode simplificar o processo de implanta\u00e7\u00e3o de sua plataforma de Vendas! Fale Conosco .<\/p>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 4596039,\n\t\t\t\t\t\t\t\t\tformId: \"2acf6096-8f1c-40ae-b364-de18c0334a25\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1781177377000-8140758608\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1781177377000-8140758608\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FONTE<\/strong>: <a href=\"https:\/\/blog.flexy.com.br\/3-erros-imperdoaveis-para-projetos-de-e-commerce-b2b\/amp\/?keyword=&amp;creative=385308986112&amp;gclid=CjwKCAjwx8iIBhBwEiwA2quaqyL9C6qoA4axznnLYmPrI6v5Y8Ehky5LDiBH1EK_o6AJIpFj_7ZP2BoCzOUQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Flexy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B-Erros que voc\u00ea n\u00e3o deve cometer no e-commerce<\/p>\n","protected":false},"author":5,"featured_media":7403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5],"tags":[84,179,211,236,288,537,549,641],"class_list":["post-7402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-empresarial","tag-b2b","tag-ecommerce","tag-flexy","tag-gestao-empresarial","tag-intergate","tag-tecnologia","tag-transformacao-digital","tag-vendasonline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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