{"id":6499,"date":"2020-08-25T08:00:30","date_gmt":"2020-08-25T08:00:30","guid":{"rendered":"http:\/\/www.intergate.net.br\/blog\/?p=6499"},"modified":"2024-10-07T12:54:53","modified_gmt":"2024-10-07T12:54:53","slug":"o-varejo-e-comercio-eletronico-omnichannel","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/o-varejo-e-comercio-eletronico-omnichannel\/","title":{"rendered":"O varejo e com\u00e9rcio eletr\u00f4nico omnichannel"},"content":{"rendered":"\n

Aqui veremos algumas tend\u00eancias de varejo e com\u00e9rcio eletr\u00f4nico omnichannel<\/strong>. <\/p>\n\n\n\n

Omnichannel significa<\/strong> um neg\u00f3cio que fornece \u00e0 empresa uma plataforma que lhes permite ir fisicamente \u00e0 loja e comprar um produto ou simplesmente comprar usando uma plataforma de com\u00e9rcio eletr\u00f4nico. <\/p>\n\n\n\n\n\n\n\n

Toda a inten\u00e7\u00e3o por tr\u00e1s do com\u00e9rcio eletr\u00f4nico omnichannel<\/a><\/strong> \u00e9 manter um cliente se movendo pelos v\u00e1rios canais do ecossistema da marca, assim garantindo que esses canais estejam trabalhando juntos para gerar intera\u00e7\u00f5es e vendas.<\/p>\n\n\n\n

Com certeza o omnichannel <\/strong>est\u00e1 ganhando popularidade<\/strong>, por isso se reinvente e veja algumas dicas a serem observadas em 2020:<\/p>\n\n\n\n

1. Solu\u00e7\u00f5es semi-automatizadas omnichannel<\/h3>\n\n\n\n

A principal raz\u00e3o para o crescimento do com\u00e9rcio eletr\u00f4nico omnichannel <\/strong>\u00e9 o crescente uso de plataformas on-line para compras usando celulares e tablets.<\/p>\n\n\n\n

Com o uso de solu\u00e7\u00f5es semi-automatizadas<\/strong>, especialmente para pequenas empresas, os benef\u00edcios das solu\u00e7\u00f5es por IA<\/a> garantem a efici\u00eancia e economia de custos ao mesmo tempo.<\/p>\n\n\n\n

\"Com<\/figure>\n\n\n\n

2. Revenda de dispositivos omni<\/h3>\n\n\n\n

Os clientes tendem a desfrutar de experi\u00eancias de compras que lhes permitem come\u00e7ar de onde sa\u00edram. \u00c9 exatamente disso que se trata o varejo Omni-device<\/strong>.<\/p>\n\n\n\n

 A tend\u00eancia do varejo Omni-device permitir\u00e1 que os usu\u00e1rios alternem entre dispositivos e, ao mesmo tempo, continuem com sua experi\u00eancia anterior<\/strong>.<\/p>\n\n\n\n

Isso \u00e9 essencialmente importante, pois os usu\u00e1rios tendem a se distrair facilmente e, a partir de onde sa\u00edram, pode levar a uma poss\u00edvel convers\u00e3o. <\/p>\n\n\n\n

Al\u00e9m disso, quando os usu\u00e1rios s\u00e3o for\u00e7ados a recome\u00e7ar, eles tendem a perder o interesse no que poderia ser uma venda em potencial<\/strong>. <\/p>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n

3. Vendas agressivas omnichannel<\/h3>\n\n\n\n

O com\u00e9rcio eletr\u00f4nico Omnichannel oferece informa\u00e7\u00f5es personalizadas sobre as prefer\u00eancias dos clientes<\/strong>, assim se tem uma id\u00e9ia de suas necessidades n\u00e3o identificadas. <\/strong><\/p>\n\n\n\n

Essas estat\u00edsticas permitem que as empresas desenvolvam as melhores solu\u00e7\u00f5es<\/strong> em termos de restabelecimento de um produto ou adi\u00e7\u00e3o de novos recursos. <\/p>\n\n\n\n

Por isso tais adi\u00e7\u00f5es serviriam como uma indica\u00e7\u00e3o do motivo pelo qual os clientes procuraram voc\u00ea em primeiro lugar.<\/p>\n\n\n\n

Assim, iniciativas de vendas proativas permitiriam \u00e0s empresas criar produtos que s\u00e3o uma c\u00f3pia do que os clientes esperam.<\/p>\n\n\n\n

N\u00e3o apenas isso, mas esses recursos tamb\u00e9m permitem que os clientes comprem produtos atrav\u00e9s do canal que lhes pare\u00e7a mais f\u00e1cil <\/strong>.<\/p>\n\n\n\n

4. Transa\u00e7\u00f5es financeiras r\u00e1pidas no omnichannel<\/h3>\n\n\n\n

Com pagamentos e transa\u00e7\u00f5es intermin\u00e1veis \u200b\u200bexistentes no processo de compra de um produto, seus clientes sempre procurar\u00e3o o m\u00e9todo mais conveniente de efetuar o pagamento<\/strong>. N\u00e3o importa se a plataforma de pagamento est\u00e1 na loja, on-line ou mesmo usando telefones celulares. <\/p>\n\n\n\n

A nova tend\u00eancia de fazer transa\u00e7\u00f5es financeiras r\u00e1pidas<\/strong> se tornar\u00e1 obrigat\u00f3ria este ano, porque os clientes demonstram prefer\u00eancia por marcas que oferecem op\u00e7\u00f5es de pagamento f\u00e1ceis de fazer, especialmente para clientes que comprem novamente na mesma loja.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

5. Intera\u00e7\u00f5es sociais que levam a retornos intermedi\u00e1rios do usu\u00e1rio no omnichannel<\/h3>\n\n\n\n

Agora, os clientes mudaram seu foco para fazer compras com base nos produtos virtuais encontrados em v\u00e1rias plataformas de m\u00eddia social.<\/p>\n\n\n\n

Essa tend\u00eancia ser\u00e1 muito popular no com\u00e9rcio eletr\u00f4nico omnichannel, pois isso dar\u00e1 aos varejistas a vantagem de integrar essas plataformas \u00e0 sua loja on-line<\/a> <\/strong>e tamb\u00e9m anunciar nessas plataformas.<\/p>\n\n\n\n

O trabalho de um varejista n\u00e3o acaba com a venda<\/strong>. Muitas vezes, os clientes devolvem seu produto para fins como troca, etc, ent\u00e3o procuram as formas mais f\u00e1ceis de devolver o pacote. <\/p>\n\n\n\n

Os varejistas precisariam ajustar essa tend\u00eancia e, consequentemente, atualizar sua log\u00edstica <\/strong>. Eles devem apresentar m\u00e9todos r\u00e1pidos e econ\u00f4micos para garantir retornos convenientes<\/strong>.<\/p>\n\n\n\n

Sua jornada com um cliente \u00e9 longa, certifique-se de tirar o melhor proveito dela!  <\/p>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n

FONTE<\/strong>: Blog Apps&Connect<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Omnichannel significa um neg\u00f3cio que fornece \u00e0 empresa uma plataforma que lhes permite ir fisicamente \u00e0 loja e comprar um produto ou simplesmente comprar usando uma plataforma de com\u00e9rcio eletr\u00f4nico. <\/p>\n","protected":false},"author":5,"featured_media":6581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5,13],"tags":[616,617,288,615,562,565],"class_list":["post-6499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-empresarial","category-categoria-tecnologia","tag-comercioeletronico","tag-ecmmerce","tag-intergate","tag-omnichannel","tag-varejo","tag-vendas"],"yoast_head":"\nO varejo e com\u00e9rcio eletr\u00f4nico omnichannel - Blog InterGATE<\/title>\n<meta name=\"description\" content=\"O Varejo e com\u00e9rcio eletr\u00f4nico omnichannel \u00e9 uma plataforma que permite ir fisicamente \u00e0 loja ou manter um cliente se movendo pelos canais da marca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intergate.net.br\/blog\/o-varejo-e-comercio-eletronico-omnichannel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O varejo e com\u00e9rcio eletr\u00f4nico omnichannel - 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