{"id":4771,"date":"2019-07-02T09:30:34","date_gmt":"2019-07-02T12:30:34","guid":{"rendered":"http:\/\/www.rcodigital.com.br\/blog\/?p=4771"},"modified":"2022-08-09T12:21:50","modified_gmt":"2022-08-09T12:21:50","slug":"sap-e-reconhecida-como-a-16a-marca-mais-valiosa-do-mundo","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/sap-e-reconhecida-como-a-16a-marca-mais-valiosa-do-mundo\/","title":{"rendered":"SAP 16\u00aa marca mais valiosa do mundo"},"content":{"rendered":"\n

A SAP acaba de ser nomeada a 16\u00aa<\/strong> marca mais valiosa do mundo n<\/strong>o ranking BrandZ Top 100 Most Valuable Global Brands. A conquista representa o maior ranking da SAP – um ponto a mais desde 2018 e cinco pontos em rela\u00e7\u00e3o a 2017. Al\u00e9m disso, a SAP \u00e9 a \u00fanica marca B2B entre as 20 primeiras.<\/h2>\n\n\n\n\n\n\n\n

O novo ranking indica que a SAP est\u00e1 superando a concorr\u00eancia e superando marcas bem conhecidas, como Disney, UPS e Starbucks, ao mesmo tempo em que aumenta 4% em rela\u00e7\u00e3o ao valor da marca<\/strong> , chegando a US $ 57,528 milh\u00f5es. O ranking da marca mede tanto o valor financeiro da SAP quanto o valor da marca por si s\u00f3 contribui para o valor corporativo. Esta \u00e9 uma boa not\u00edcia n\u00e3o apenas para o SAP<\/a>, mas tamb\u00e9m para os parceiros da SAP.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

SAP e o ECOSSISTEMA <\/h2>\n\n\n\n

\u201c A marca SAP \u00e9 um grande trunfo, n\u00e3o apenas para n\u00f3s, mas tamb\u00e9m para nossos parceiros\u201d<\/strong> , comentou Siddharth Taparia, vice-presidente s\u00eanior de Marketing Global de Ecossistemas e PME da SAP. A associa\u00e7\u00e3o com a SAP transmite uma paix\u00e3o pela qualidade, inova\u00e7\u00e3o e sucesso do cliente. Ele permite que nosso ecossistema<\/a> ajude a cumprir nossa miss\u00e3o de tornar o mundo melhor e melhorar a vida das pessoas. Esperamos que nossos parceiros<\/a> se apoiem na marca SAP para ajud\u00e1-los a ter sucesso. \u201d<\/p>\n\n\n\n


\u201cIsso nos d\u00e1 mais um passo para alcan\u00e7ar nosso objetivo de nos tornarmos uma das 10 melhores marcas e representa a maior classifica\u00e7\u00e3o da SAP at\u00e9 agora\u201d , disse a CMO da SAP, Alicia Tillman. <\/p><\/blockquote>\n\n\n\n

A Tillman e a SAP est\u00e3o empenhadas em atingir essa meta de 10 principais, concentrando-se no fornecimento de experi\u00eancias excepcionais ao cliente, criando inova\u00e7\u00f5es disruptivas e enviando mensagens da promessa da marca SAP de forma consistente em cada ponto de contato com o cliente.<\/p>\n\n\n\n

\n\n\n\n

Parceira SAP, venha conhecer a<\/em> InterGATE<\/a><\/h4>\n\n\n\n
\n\n\n\n

SAP galgando o topo da lista<\/h2>\n\n\n\n

De acordo com o relat\u00f3rio, as marcas que est\u00e3o no topo da lista em 2019 t\u00eam um significado distinto<\/strong><\/em> , que \u00e9 definido como o preenchimento de necessidades funcionais, emocionais ou sociais de maneiras relevantes<\/strong><\/em> .<\/strong><\/p>\n\n\n\n

Os tr\u00eas componentes do brand equity s\u00e3o significativos, diferenciados e salientes<\/em> . A SAP n\u00e3o apenas se destaca em todas as tr\u00eas categorias, mas tamb\u00e9m est\u00e1 \u00e0 frente ao liderar com experi\u00eancia<\/em> para permitir que os clientes se tornem Empresas de Experi\u00eancia. Bem merecido o t\u00edtulo ” SAP 16\u00aa marca mais valiosa do mundo “.<\/p>\n\n\n\n

Al\u00e9m disso, a SAP tem tr\u00eas claros pr\u00eamios Top 10<\/strong> :<\/p>\n\n\n\n

  • Classificada como n\u00famero 1 na Europa continental<\/strong> pelo terceiro ano consecutivo. Somos a \u00fanica marca europeia no Top 20.<\/li>
  • Classificada em 7\u00ba lugar na categoria Tecnologia<\/strong> , \u00e0 frente da Salesforce (# 46) e da Oracle (# 50), que caiu 5 posi\u00e7\u00f5es.  <\/li>
  • Classificada como 3\u00aa na categoria B2B<\/strong> , representando um aumento a partir de 2018, com a Microsoft na 1\u00aa posi\u00e7\u00e3o e a IBM na 2\u00aa posi\u00e7\u00e3o.<\/li><\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    FONTE: SAP PartnerEdge, SAP News<\/p>\n\n\n\n

    \n","protected":false},"excerpt":{"rendered":"

    A SAP acaba de ser nomeada a 16\u00aa marca mais valiosa do mundo no ranking BrandZ Top 100 Most Valuable Global Brands. A conquista representa o maior ranking da SAP – um ponto a mais desde 2018 e cinco pontos em rela\u00e7\u00e3o a 2017. Al\u00e9m disso, a SAP \u00e9 a \u00fanica marca B2B […]<\/p>\n","protected":false},"author":2,"featured_media":4782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[10],"tags":[438,447],"class_list":["post-4771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-business-one","tag-sap","tag-sap-business-one"],"yoast_head":"\nSAP 16\u00aa marca mais valiosa do mundo - Blog InterGATE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intergate.net.br\/blog\/sap-e-reconhecida-como-a-16a-marca-mais-valiosa-do-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP 16\u00aa marca mais valiosa do mundo - Blog InterGATE\" \/>\n<meta property=\"og:description\" content=\"A SAP acaba de ser nomeada a 16\u00aa marca mais valiosa do mundo no ranking BrandZ Top 100 Most Valuable Global Brands. 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