{"id":1479,"date":"2017-09-22T10:00:41","date_gmt":"2017-09-22T13:00:41","guid":{"rendered":"http:\/\/www.rcodigital.com.br\/blog\/?p=1479"},"modified":"2025-10-14T17:32:00","modified_gmt":"2025-10-14T20:32:00","slug":"machine-learning-vitrines-inteligentes","status":"publish","type":"post","link":"https:\/\/www.intergate.net.br\/blog\/machine-learning-vitrines-inteligentes\/","title":{"rendered":"Machine learning da SAP acelera a era das vitrines inteligentes"},"content":{"rendered":"

Mundo da moda ganha agilidade e benef\u00edcios para lojistas e consumidores com a tecnologia de Machine Learning<\/em>.<\/h1>\n

Uma das principais tecnologias por tr\u00e1s das solu\u00e7\u00f5es de intelig\u00eancia artificial \u00e9 a de machine learning<\/strong><\/em>, que ensina computadores a detectar padr\u00f5es e criar conex\u00f5es pela exibi\u00e7\u00e3o de enormes volumes de informa\u00e7\u00f5es.<\/p>\n

A SAP<\/strong><\/em> desenvolveu, para ambientes de varejo, uma solu\u00e7\u00e3o de recomenda\u00e7\u00e3o de produtos que transforma as vitrines da moda em auxiliares inteligentes de venda e de administra\u00e7\u00e3o.<\/p>\n

<\/p>\n

Aplicativos que \u201cpensam\u201d, fazem afirma\u00e7\u00f5es e previs\u00f5es de forma independente j\u00e1 s\u00e3o realidade e est\u00e3o movimentando mercados, colaborando para otimizar o desempenho de empresas e facilitar as op\u00e7\u00f5es dos consumidores.<\/p>\n

Elia Chatah, especialista em solu\u00e7\u00f5es de Varejo da SAP Brasil<\/a>, explica que:\u00a0<\/strong>“A solu\u00e7\u00e3o Vitrines Inteligentes foi desenvolvida para atender simultaneamente \u00e0s necessidades de dois p\u00fablicos: dos administradores do Varejo e dos consumidores.<\/p><\/blockquote>\n

Em vez de rodar softwares para concluir tarefas espec\u00edficas, a plataforma usa Big Data e algoritmos sofisticados para aprender, sozinha, a executar as tarefas.<\/p>\n

Dessa forma, \u00e9 poss\u00edvel ir muito al\u00e9m da simples capacidade da an\u00e1lise preditiva e das fun\u00e7\u00f5es anal\u00edticas de Big Data<\/a>, superando at\u00e9, muitas vezes, a capacidade do pr\u00f3prio ser humano.\u201d\u00a0conta Chatah.<\/strong><\/p>\n<\/blockquote>\n

Machine Learning<\/em> – Benef\u00edcios para todos<\/h2>\n

Para os consumidores, a solu\u00e7\u00e3o \u00e9 transparente e a experi\u00eancia \u00e9 simples.<\/strong><\/p>\n

Ao ficar diante da loja, uma c\u00e2mara capta a imagem do cliente e identifica algumas de suas caracter\u00edsticas relevantes, como a cor do cabelo, idade, sexo, as cores de suas roupas e acess\u00f3rios (entre eles, blusa, cal\u00e7a, sapatos e \u00f3culos, por exemplo) e at\u00e9 o humor.<\/p>\n

A partir da\u00ed, por meio da tecnologia SAP Leonardo Machine Learning<\/em>, o sistema far\u00e1 uma sugest\u00e3o de compra, visualizada em uma tela, aliando combina\u00e7\u00f5es de roupas e acess\u00f3rios que se alinham ao gosto do consumidor.<\/p>\n

O resultado \u00e9 um aumento da propens\u00e3o de compra.<\/h2>\n

Para os lojistas, a solu\u00e7\u00e3o tamb\u00e9m se mostra extremamente inteligente e produtiva.<\/p>\n

O sistema pode se conectar \u00e0 internet<\/em> para descobrir o que est\u00e1 em voga, conforme as fun\u00e7\u00f5es anal\u00edticas coletam e analisam informa\u00e7\u00f5es em tempo real de feeds sociais.<\/p>\n

Inclui, ainda, publica\u00e7\u00f5es e imagens de blogueiros de moda, Instagram<\/em> e Facebook.<\/em><\/p>\n

Dessa forma, essas fun\u00e7\u00f5es de an\u00e1lise ajudam os executivos a se informarem sobre as tend\u00eancias da moda ao redor do mundo e sobre os lan\u00e7amentos nas mais importantes capitais fashion, como T\u00f3quio, Paris, Nova Iorque e Roma.<\/p>\n

Pr\u00f3ximo passo<\/h2>\n

Com esses insights orientados por dados, a solu\u00e7\u00e3o Vitrines Inteligentes cruza informa\u00e7\u00f5es para garantir que as cores e os estilos com melhores vendas estejam sempre dispon\u00edveis.<\/p>\n

Assim, maximiza a receita e satisfaz os clientes cada vez mais exigentes.<\/p>\n

“A partir dessas informa\u00e7\u00f5es, a solu\u00e7\u00e3o calcula previs\u00f5es de demanda. Ela propicia decis\u00f5es mais assertivas para as compras e evitando tanto a falta de produtos quanto estoques excessivos\u201d, diz Elia Chatah.<\/strong><\/p>\n

\"Elia

Elia Chatah, especialista em solu\u00e7\u00f5es de Varejo da SAP Brasil<\/p><\/div>\n

O impacto no design, planejamento da produ\u00e7\u00e3o, controle do estoque e determina\u00e7\u00e3o din\u00e2mica de pre\u00e7os \u00e9 enorme, ajudando a garantir que os itens certos cheguem aos lugares certos e alcancem os clientes certos\u201d, conclui.<\/p><\/blockquote>\n

E o executivo destaca ainda a naturalidade de integra\u00e7\u00e3o \u2013 por comando de voz \u2013 proporcionada pela solu\u00e7\u00e3o.<\/p>\n

\u201cO funcion\u00e1rio da loja realmente ‘conversa’ com a m\u00e1quina\u201d.<\/strong><\/p>\n

<\/a><\/p>\n

\n<\/blockquote>\n

FONTE:<\/strong>\u00a0IT F\u00f3rum 365<\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Mundo da moda ganha agilidade e benef\u00edcios para lojistas e consumidores com a tecnologia de Machine Learning. Uma das principais tecnologias por tr\u00e1s das solu\u00e7\u00f5es de intelig\u00eancia artificial \u00e9 a de machine learning, que ensina computadores a detectar padr\u00f5es e criar conex\u00f5es pela exibi\u00e7\u00e3o de enormes volumes de informa\u00e7\u00f5es. A […]<\/p>\n","protected":false},"author":5,"featured_media":1481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[3],"tags":[88,317,467,522,537,549,562],"class_list":["post-1479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-classificacao","tag-big-data","tag-machine-learning","tag-sap-leonardo","tag-solucao","tag-tecnologia","tag-transformacao-digital","tag-varejo"],"yoast_head":"\nMachine learning da SAP acelera a era das vitrines inteligentes<\/title>\n<meta name=\"description\" content=\"Uma das principais tecnologias por tr\u00e1s da intelig\u00eancia artificial \u00e9 a "machine learning", que ensina computadores a detectar padr\u00f5es e criar conex\u00f5es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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